Morgan
Campbell
Welcome
to
my
portfolio
!
✶
Welcome to my portfolio ! ✶
Juneshine
Juneshine
The ask: Drive national awareness of Juneshine hard & non-alcoholic kombucha to suburban dads through a national sports ad tie in.
Our big idea: For those who chose to shine
*I worked as a member of group for this project. I specifically worked on generating copy, our big idea, and executing deliverables.
Dive
So…
what is this thing???
Dive is a speedform project, which consisted of choosing an animal and drawing inspiration from the elements that make it look fast. Inspired by their elegance and the motion created in the water with the movement of swans, I created Dive. It was carved out of high grade foam and brought to its final form with a LOT of sanding and spray paint.
My Core 4!
✦
Collaboration
From clients to team members, harmony within collaboration is necessary for efficiency, satisfaction, and success.
❋
Curiosity
Good design doesn’t come from finding solutions, it first comes from finding problems. I strive to question everything, and it tends to be in my nature to do so.
☻
Empathy
The heartbeat of design is the humans it is created for. Understanding and compassion for the humanity behind it all is imperative.
✿
Resilience
Things often do not go according to plan. It is crucial to adapt and redirect when changes occur, ensuring they are speed bumps rather than road blocks.
Resale
&
Trade
Resale & Trade
Dart
Our goal: Increase the usage of the selling and trade-in services at Dart to millennial women through a 30 second video ad and a 60 second radio ad.
Our big idea: Do it all, dress for it too.
Video
Radio
*I worked as part of a team for this project. I specifically worked on concept generation, radio script, and creation of the radio advertisement.
Compact
With my assigned tool brand, Craftsman, the goal of this project was to conduct primary research about people’s perception of the brand and how this could translate into a camping product. Compact is a designed to uniquely fit the needs of the user and built to last. After research, several different iterations, and countless broken sewing needles; I created the product featured below.
